- Portfolios have gone from being a sample book of typefaces to being a broad scope record of a person or company's identity and skills. Portfolios are also now available digitally, online, etc.
- Discover ways to present yourself as a competent designer.
- Wide range of media: Print, online, dvd, motion graphics
- Variety of purposes - text base or images
- The world and the ability to adapt is important, leather or aluminum case may not always be available.
- A million ways to display but some things remain consistent.
- Resume, consistent, clean, neat, coordinated, variety
- Self selling should not appear to have taken all of your effort and should not be self indulgent.
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- Audience: Remember that you can change or redo your portfolio.
- The container is secondary to the content
- Remember to display reliability, hard work, initiative and competence as well as your talent.
- Tone: The tone of your portfolio should reflect the work that interests you.
- Gear the portfolio and packaging for the audience you are going for. (Formal, informal, digital, print)
- Range: Provide a wide range of design work.
- Portfolios in book Format: Consider producing a bound book to unify a body of design work.
- Materials arranged thematically.
- Showing process: Include thumbnails and touch sketches or text pages revealing how you reached the end result. (where appropriate)
- Flexible Content: Possibly tuck a separate sketchbook into the back of your portfolio, then you can pull it out if requested.
